I carried in my cart a bag of chips, walking throughout the store. Went to the fruit section and picked out some fruit I felt would feel good to eat. Then I put the bag of chips back. It was a good trade off. It felt motivating to have done this. I read your post, but lost it, so I am commenting here. Hope that's okay. Keep trying. Try the trade off from fat to healthy. We people love to bargain and trade. Make it work for you, not against you. You can do this.