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TINIERTINA Posts: 5,096
6/24/11 10:44 A

A curious peek on their website:

They've raised their walk-in prices by 20% - and for students, 240%.

Perhaps they are not after students, but the young, downtown crowd.


Maybe the picture is more justified now ... though not in *my* kind of world ...

And at least it's good to know that I had gone there when, all things considered, they were still in my price range ...

TINIERTINA Posts: 5,096
5/26/11 10:36 A

Thank you all for your opinions, input and replies. It seems that in the few weeks since I brought the matter up to their attention, they removed ALL taglines from their websit. They left the picture up, slightly enlarged from what it was before. Perhaps the card with the picture and taglines did not improve business; and perhaps somebody else complained. But all in all, it's pretty obvious--this is in New York City--they don't really want young people in great volume coming in and darkening their doorstep with false expectations. It would be Bad for Business.

I consider this a true WIN for this Sparker!

TINIERTINA Posts: 5,096
5/7/11 9:53 A

It's the fact also, that I already felt that I was the oldest person in my yoga class. All the time. Then when I happened on a class I was actually interested in, it was purposely given at a relatively unpopular (too-early, unless you were not totally bridge-and-tunnel) time.

I bitched about that too.

THAT is what I call narrow programming.

And, like it or not, it's almost a truism that young people taking up yoga tend to be much more competitive about it. That kind of energy they project helps make it uncomfortable for me. The teacher completes the picture. It almost has me missing the mild but aerobic type of yoga taught at the gym ... which had people of all ages - though mostly young. But the young people were not going to do any handstands in my face, either!!

Competitiveness goes with their being student-age and students. (Students get a sweetheart deal on the price.)

It goes with their general territory, whether they be athletic or not.

I won't be back to that studio.

I can't say ... forever. But while I have a too-busy life and too much month at the end of my money, NO.

Edited by: TINIERTINA at: 5/7/2011 (09:57)
KITTY20 Posts: 8,032
5/4/11 1:35 P

Like many of the others I don't see what the issue is but most yoga studies if they are good will have all levels of yoga available as well as reminders during the class to modify if you are having trouble with a particular pose. If the web page for the studio bothers you then try another studio.

TINIERTINA Posts: 5,096
5/4/11 11:34 A

@YANKEEGIRL, not necessarily.

There are plenty of yoga students who take a teacher training (sometimes costing as much as $5,000 for 3 months to a year), never become yoga teachers, and then practice at home for the rest of their lives. Not even availing themselves of "yoga teacher discounts" at studios.

A level of self-discipline that I, with no teacher training but some kinesthetic sense (and a pretty slim wallet) aspire to greatly!!!

And being "good at yoga" does not include only the third limb of yoga, which is asana or physical postures.

YANKEEGIRL6 Posts: 1,183
5/4/11 10:50 A

OP, I'm puzzled by this line:

"@ ZORBS, at that price point, it could be false advertising. I'm too non-beginner to be awestruck"

Are you implying the more you spend for yoga, the better at it you are?

What do I know? I prefer yoga when it's set to hip hop music. That's probably very unyogic of me.

WADINGMOOSE Posts: 1,048
5/4/11 10:37 A

I'm still confused. In my experience, when I'm in a class, if the instructor starts a pose I'm not ready for, I simply rest in child's pose until she moves on. yoga is about doing what you can within your limitations.

I'm 100 lbs overweight. My limitations are significantly lower than those of the other people in the classes I attend. My limitiations should not dictate what they can (and do) learn.

I suspect that your choosing another studio is best for all involved.

TINIERTINA Posts: 5,096
5/3/11 3:06 P

You are right, SLY; and I will just ignore them ... at a point sooner than I otherwise would have ...

(found a little girl in the area near where I live--this studio is out of the way, but spun off The Nameless Studio--who has a class at a decent price point, too .. and who will never be trying to teach (read this as: yank me up into) poses I am not interested in learning before I die ...

And young people have to understand that they don't live forever ...

They teach a narrow diversity of styles, mostly concentrating on power yoga.

I always am of the opinion that my closed wallet is the style in which I will become their non-customer ... I do not want to identify with a marketing image like that

Been there done that.

SLYSAM SparkPoints: (43,184)
Fitness Minutes: (110,991)
Posts: 1,474
5/3/11 1:44 P

I am guessing there is something more than the ad that is offending you as I am not sure I understand how you are reading so much into an ad. My guess is that the studio might be wanting to expand its client base and may be trying to attract young men, or athletic people as well as their existing clients. I realize some studios cater to a specific type of person and fitness level but many studios welcome a whole range. A lot of people assume yoga is too easy for fitness gains so perhaps they are just trying to break that stereotype. To keep a low price point (and to stay in business in this economy) the studio will most likely need a fairly large client base. If this is "false advertising", the new clients they attract will leave after a class or two and they will learn their lesson. I am not sure why welcoming people who are "already in-shape and young" is excluding people of different ages and fitness levels. The tag lines do not attract me, but they would not offend me either.

WADINGMOOSE Posts: 1,048
5/3/11 1:34 P

I don't understand what is offensive about that. I'm sorry.

TINIERTINA Posts: 5,096
5/3/11 12:23 P

@ARCHIMEDES, if I don't hold my anger or frustration inside, I actually benefit in the weight management realm to some extent ... (in the food department... I haven't been the type to get very fueled for my workouts by anger ... except, my (primarily) home yoga practice was characterized by a lot of kicking my own butt ... until recently

"How dare they think my size is fat?"
"How dare they think I should only practice at their studio?"
"How dare they think I should give up a lengthy home practice for THIS?"

Edited by: TINIERTINA at: 5/3/2011 (12:35)
TINIERTINA Posts: 5,096
5/3/11 12:06 P

@ARCHIMEDES, a sensitive teacher knows full well how to "market" to differing populations, particularly if they are a member of such a class themselves.

Here, from someone relatively young (but not out for blood from their students or customers!!)>

TINIERTINA Posts: 5,096
5/3/11 11:18 A

@PRANADANCER, interesting you should bring up the taglines.

The one tag line that did not bother me, was in large print and it said, "Bottoms Up at XXXX"

Now, I probably was not offended because even though medically, I am a teetotaler now, I had known these Happy Hour types when I had been young(-er).

The second tagline was embarrassed with itself (so it was in tiny, tiny print) because the ad knew it was being snarky or something: "Get Your Rear in Gear!" ... almost tiny enough for me to take my glasses off, stereotypically for my age, to read it ... lol

Edited by: TINIERTINA at: 5/3/2011 (11:20)
TINIERTINA Posts: 5,096
5/3/11 10:58 A

@ ZORBS, at that price point, it could be false advertising. I'm too non-beginner to be awestruck; and I've practiced yoga regularly, mostly at home, for years. There is a hum and cry online about idealizing one body type for yoga that has been rampant on Yoga Journal covers for some time.

[I also meditate a lot, and am in yoga for the spiritual aspects.]

Also, some people are realists:

To that list I add Kimberly Fowler, at the risk of appearing unyogic:

Who gives a $%$?
I came to studio yoga through an upscale gym
Studios should be happy for all types of clients, not just the young, bendy (hopefully soon to be monied) ones!

ARCHIMEDESII SparkPoints: (189,836)
Fitness Minutes: (281,623)
Posts: 26,468
5/3/11 10:57 A

The thing about yoga is that it has never been about what a person can't do, it's all about what they can do. It's not a competition.

I consider myself to be in really good physical condition. BUT, I can't do that hand stand either. there are lots of poses I can't do. At least not yet. I suspect that if I continue my own yoga studies, with time and regular practice, I might be able to do it.

But you know what ? If I can't do it. I'm not going to get bent out of shape. pardon the pun. ;)

And I'm not offended by a yoga studio that has the photo of any person (regardless of age or sex) who is able to do a challenging pose. I don't consider it deceptive advertising. You've got to appreciate how much work they had to do in order to learn to do that pose !! So, even though I can't do a pose, I'm not offended by someone who can.

Edited by: ARCHIMEDESII at: 5/3/2011 (10:59)
PRANA_DANCER SparkPoints: (41,399)
Fitness Minutes: (47,206)
Posts: 1,786
5/3/11 10:45 A

I think I may have missed something (entirely possible as I have not yet had my tea.)

What were the offensive tag lines?

ZORBS13 SparkPoints: (179,536)
Fitness Minutes: (174,460)
Posts: 15,557
5/3/11 10:38 A

You're offended because a yoga studio used a picture of a really flexible and strong young person on their advertising and you think it's false advertising?

I'm so flabbergasted that I can't even think of a reply.

TINIERTINA Posts: 5,096
5/3/11 9:40 A

I am 56 years old, newly feisty (since about a year pre-menopause, so it's only been a few years) and a couple days ago, I brought to the attention of one of my yoga studios (already have given its real name in other threads on one of my Teams) ... a new handout postcard ad showed a young man in his twenties in a strong scorpion handstand with someone watching.

It can look like this :

Now, this studio is relatively popularly priced (which is my p.c. euphemism for the condescending word "affordable"), I already go there, I just finally found a class I liked (no more power yoga for me). But I said to one of the senior teachers and to the one at the desk, that it was false advertising.

It had two taglines, even though their website only one.

The second tagline I found to be most offensive. I accused them of being a low-rent version of The Nameless Yoga Studio which I yesterday finally defriended (and one of its current owners) off of Facebook.

I reiterated it would be a cold day in hell before I spring for another private session, and the price point they market themselves at (a lot like Yoga to the People) should obviate this ...Private sessions are the only way you could learn something this advanced in classes that are very good, but for the most part phoned in at that price ...[although with my now new class, it is better because I get the benefit of a quite green instructor, who would teach at that price] ///

It is only through private sessions anybody (unless preternaturally talented at whatever age) taking a low priced yoga class could get to such advanced poses ... and yoga is so much more than about the poses, anyway!

Just who are they marketing to?

P.S. The current, sole owner is a chunky, 54 year old woman who had a great reputation teaching gentle yoga (a class I still am not out to pasture enough for--so THERE!--but by degrees might be a future customer)

Edited by: TINIERTINA at: 5/3/2011 (09:53)
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