My hubby says it every single day , I don't even know how many times a day because we constantly say it to one another and my son is the same way. Every time he leaves the house before he leaves he gives me kisses , hugs and says I love you (hubby), I even go to the window like a school girl something I've always done and blow kisses he stops in front of the house and waits for it hahaha
My son says it a lot to me also, just the way we brought him up with a lot of love and gives me a kiss before school and says it and then before bed every night he says l love you mom and gives me a kiss on the cheek.
Sometimes one of us will just say it out of the blue when we're in the car or watching a show together and then we'll all say it or we won't say it to one so we can hear hey what about me? hahaha teasing them of course.
I get texts from hubby at work all the time 831, 831 which is inscribed on our wedding rings meaning 8 letters, 3 words, 1 meaning I love you!
I just think it's so important for everyone to hear the words daily from someone who means it and I hope all my sparkers do hear it!