This page has info on how to get your points for purchasing the book, along with access to the bonus materials: www.sparkpeople.com/community/help_answer.
To receive your free dvd, you have to purchase The Spark (online or in stores) between February 1st and February 14, and send us a copy of your receipt (by February 28) in one of three ways:
By email to firstname.lastname@example.org
By fax to (888) 317-6518 (include your email address)
By postal mail to this address (include your email; must be postmarked by 2/28)
SparkPeople DVD Offer
4392 Marburg Avenue
Cincinnati, OH 45209 (must be postmarked by Feb. 28 and must include your email address)
Once we receive your receipt, we'll send you an email with a unique code and instructions to provide us your mailing address so we can mail your free DVD. You will receive your DVD in 4-6 weeks after completing that online form.
To view full terms and conditions of this offer and more about this offer, visit the link below: book.sparkpeople.com/free-dvd.asp
I hope that helps!