I'll let the consumer reviews speak for themselves: www.complaintsboard.com/complaints/fluidit
Also check out this great article from SP:
10 Signs a Fitness Gadget is a Gimmick www.sparkpeople.com/resource/fitness_artic
Remember this: This people they have showing you those things didn't get that way using the equipment. They were already that way, and were hired because they had the kind of body that they want you to think this thing will give you.
Here's another great article from someone who talked to them about the claims they're making (all of which are simply untrue!) www.askscooby.com/equipment/women's-workou
Can you use this thing to get a good workout? Probably. Do you need it to get a good workout? Definitely not.
Remember, if it seems too good to be true, it probably IS.