We Ate It: Custom Cereal from [me] & goji
We love breakfast, and we love cereal. We've always got a half-dozen healthy varieties in the SparkPeople kitchen, and plenty of us keep a box of our favorite cereal at our desk. Right now I've got a nostalgic box of Quaker Corn Bran (it was my favorite as a kid!) and Coach Nicole--who loves to mix and match cereals--has some Golden Flax cereal from Trader Joe's.
When we learned about the company [me] & goji, which lets you customize cereals, we were intrigued.Then the company contacted us and let us make our own cereal to try. As our resident cereal expert, Coach Nicole agreed to create a blend for the folks here at SparkPeople to try.
What they say:
"You design your cereal online from our 30+ all natural and organic ingredients. We hand mix it in New England and ship it to your home within a week in our cereal capsule."
" [me] & goji is the dream of three friends – Adam, Alexander, and Carl – combining our passions for healthy food, unique products and good design: cereal couture, if you will. we are a mission-driven company that believes in using our resources in ways that benefit the environment and social needs."

What we say:
"This cereal was tasty. I love blueberries and almonds--and flax. I don't like cherries very much, but I didn't design this cereal. Still, I liked it. This had everything I wanted: flakes, nuts, berries and fiber! It was filling and tasty, and I think that it had generous amounts of blueberries, almonds, cherries and flaxseed."
"I love this idea! DIY cereal--what a cool concept. This cereal was great, but I want to design my own with chocolate and raspberries. I think this would make a great gift for a health-conscious friend! And it comes in a really neat cylinder."
"I was really eager to see what this cereal would be like, because "designing" it online doesn't give you much of a concept of what the ingredients look like or how much of each ingredient will be in the cereal. I thought there was a good amount of each added ingredient (dried blueberries and cherries, flaxseed and almonds), but would have preferred even more because I love those foods so much.
"Although it was a fun experience, it was also expensive. I'm always mixing cereals and adding fresh and dried fruits, granolas and nuts to plain cereals anyway, and I think I'll stick to that--you have more control and it's more cost effective. But specially designed cereal could be fun for special gifts, party favors and stuff like that.
Nutrition:
(will vary based on the cereal you choose!)

Price:
Cereals start at $5 for 21 ounces but can run higher depending on what you include.
Where to buy?
Visit meandgoji.com to order.
Have you tried [me] & goji? Would you? What is your favorite cereal combination?
When we learned about the company [me] & goji, which lets you customize cereals, we were intrigued.Then the company contacted us and let us make our own cereal to try. As our resident cereal expert, Coach Nicole agreed to create a blend for the folks here at SparkPeople to try.
What they say:
"You design your cereal online from our 30+ all natural and organic ingredients. We hand mix it in New England and ship it to your home within a week in our cereal capsule."
" [me] & goji is the dream of three friends – Adam, Alexander, and Carl – combining our passions for healthy food, unique products and good design: cereal couture, if you will. we are a mission-driven company that believes in using our resources in ways that benefit the environment and social needs."

What we say:
"This cereal was tasty. I love blueberries and almonds--and flax. I don't like cherries very much, but I didn't design this cereal. Still, I liked it. This had everything I wanted: flakes, nuts, berries and fiber! It was filling and tasty, and I think that it had generous amounts of blueberries, almonds, cherries and flaxseed."
"I love this idea! DIY cereal--what a cool concept. This cereal was great, but I want to design my own with chocolate and raspberries. I think this would make a great gift for a health-conscious friend! And it comes in a really neat cylinder."
"I was really eager to see what this cereal would be like, because "designing" it online doesn't give you much of a concept of what the ingredients look like or how much of each ingredient will be in the cereal. I thought there was a good amount of each added ingredient (dried blueberries and cherries, flaxseed and almonds), but would have preferred even more because I love those foods so much.
"Although it was a fun experience, it was also expensive. I'm always mixing cereals and adding fresh and dried fruits, granolas and nuts to plain cereals anyway, and I think I'll stick to that--you have more control and it's more cost effective. But specially designed cereal could be fun for special gifts, party favors and stuff like that.
Nutrition:
(will vary based on the cereal you choose!)

Price:
Cereals start at $5 for 21 ounces but can run higher depending on what you include.
Where to buy?
Visit meandgoji.com to order.
Have you tried [me] & goji? Would you? What is your favorite cereal combination?
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Comments
I'll stick to buying my cereal from the grocery store; with sales and using coupons, I rarely pay more than $2 per box. - 4/4/2009 11:28:29 AM
The cereal looks great. - 4/3/2009 9:52:45 PM
I am Carl, one of the co-founders of [me] & goji! I wanted to thank you for the great write-up and the great response so far.
Regarding the cost of the cereal it is important to note that you are receiving is a premium cereal. Our ingredients come from the top natural food distributors in the country from which we allow you to customize to your liking. Our "Pringles can on steroids" offers 50% more than the average cereal box - a $10 capsule of cereal, means about 67 cents a serving.
If you still feel you are not getting your money's worth, consider us as a thoughtful gift to a for family or friends. For $20, you can give a unique and thoughtful gift for someone.
Once again, thanks for the great response. If anyone has questions or suggestions, you can e-mail me directly: carl@meandgoji.com
sin-cereal-y yours,
carl
- 4/3/2009 1:37:03 PM
If you have (or get) a set of stackable lidded containers. Mix your blend in a large bowl and then divide it out into individual servings in the stackable containers. Use containers that are large enough to add milk and fresh fruit directly to the containers. You can then also add the blend as a food group in your nutrition tracker. This way you can have breakfast ready in about 1 minute and add it to your nutrition tracker with one click. - 4/3/2009 7:06:40 AM
I generally don't pre-mix and store mine, but I might start doing that just to save space in the panty from all of the different cereal boxes and baggies from the bulk section that I have.
My go to blend is about 1/4 wheat bran (for the fiber), 1/4 Total whole grain (for the vitimin and mineral fortification) and the rest either Kashi Go Lean or some other ingredient high in protein). I'm not a big fan of dried fruit in cereal so I usually add fresh fruit and soy or almond milk (sometimes chocolate) at serving time.
I also use cereal ingredients a lot in other things like muffins, pancakes, and in place of croutons on salads, or crushed cereal in place of bread crumbs in stuffings, fillers, and toppings. - 4/3/2009 6:50:27 AM
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