Using Farmers Markets to Tackle Childhood Obesity
I’ve blogged in the past about my love for farmers’ markets. They have such a wide array of fruits and vegetables that I’ve been able to try things I might never have noticed otherwise. Now a unique program in Massachusetts is using farmers’ markets to expose low-income children to these foods and help combat childhood obesity.
Doctors at three Massachusetts health centers have been giving coupons to their young, low-income patients to be used at local farmers’ markets. The coupons equal about $1 per day. Coupons are given to each member of the patient’s family, and are supposed to be redeemed for the fruit or vegetable “prescription” that the doctor has given. The purpose is to encourage families to try new foods and increase their daily consumption of fruits and vegetables.
The idea of using farmers markets to improve dietary habits is not new. There are currently 36 states that issue farmers’ market coupons to low-income women and children. But the idea of a doctor writing prescriptions for specific fruits and vegetables is a new concept. The doctors will track participants eating patterns and weight to see if the program has an effect on their health.
Some people have questioned the ability of this program to change eating habits long-term, especially as fall approaches and farmers’ markets close. Will families continue trying to buy a variety of produce on their own? Will they be able to afford it? Does it matter if they are eating more fruits and vegetables if they are still snacking on chips and soda?
While I understand the hesitation to expect big results, I think programs like this are a unique step in the right direction. They are supporting local farmers while making the effort to improve the health of young people in the area.
What do you think? Is this kind of program a good idea? Have you seen anything similar where you live?
Doctors at three Massachusetts health centers have been giving coupons to their young, low-income patients to be used at local farmers’ markets. The coupons equal about $1 per day. Coupons are given to each member of the patient’s family, and are supposed to be redeemed for the fruit or vegetable “prescription” that the doctor has given. The purpose is to encourage families to try new foods and increase their daily consumption of fruits and vegetables.
The idea of using farmers markets to improve dietary habits is not new. There are currently 36 states that issue farmers’ market coupons to low-income women and children. But the idea of a doctor writing prescriptions for specific fruits and vegetables is a new concept. The doctors will track participants eating patterns and weight to see if the program has an effect on their health.
Some people have questioned the ability of this program to change eating habits long-term, especially as fall approaches and farmers’ markets close. Will families continue trying to buy a variety of produce on their own? Will they be able to afford it? Does it matter if they are eating more fruits and vegetables if they are still snacking on chips and soda?
While I understand the hesitation to expect big results, I think programs like this are a unique step in the right direction. They are supporting local farmers while making the effort to improve the health of young people in the area.
What do you think? Is this kind of program a good idea? Have you seen anything similar where you live?
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Comments
It makes buying produce easy and available, rather than the result of a special trip. - 11/15/2012 8:35:35 AM
Far too much food goes to waste, just because it isn't the right shape or size for supermarkets to sell.
Well, my goodness, is it not just time to tell supermarkets that they do NOT actually run the country!
Please - make more of the so-called "unfit" produce available, and not have it ploughed back in as farming landfill. - 8/25/2010 6:38:16 PM
Our local whole foods is also taking donations to promote salad bars in the local schools - now THAT's worth supporting!!! - 8/25/2010 1:38:47 PM
AlixandraWest.wordpress.com - 8/25/2010 10:16:34 AM
During the summer my kids eat produce like they drink water and I believe it helps them throught the year. They may not get the variety during the winter, but they have the taste for the fresh so we just purchase the basic fruits and vegtables throught the winter. If you purchase what is in season or just the basic apples, oranges, carrots, and celery in the winter it is actually less expensive than chips. - 8/25/2010 9:53:55 AM
Also, when my husband and I walk around our farmers market, we're always intrigued with the selection. We try new produce. We cook more often. Both are parts of a healthy lifestyle and expose you to a much wider nutrient diversity than a bag of chips or a candy bar. - 8/25/2010 8:25:44 AM
is 3 meals per day and 2 snacks...the government allocates 1 of each; protein, starch and vegetable based on a1955 consumption. Supermarket 93% lean ground beef at $5.49 per pound, is more expensive than 80% at $3.49. Supermarket Romaine lettuce $1.99 per pound FM $2.49. Peaches $1.69 to FM $1.89. String beans (green beans) Supermarket $1.49, FM 1.69.
The voucher program is great for those who don't mind buying the bruised veggies and fruits at $1.00 a bag.
There is also a voucher program for seniors in Pennsylvania. A $20 voucher a year sounds horrible but helpful. I wish it were more often but the average Social Security for seniors is less than $1000 a month. They live the 1955 consumption rate...see the tattered clothing and shoes they wear? - 8/25/2010 8:20:08 AM
This more recent article from the Christian Science Monitor also provides some information about other obstacles people can face - http://www.csmonitor.com/USA/2009/1
010/p02s05-usgn.html .
- 8/25/2010 8:16:55 AM
LarSil - 8/25/2010 5:43:51 AM
It's a habbit instill since they were young. - 8/25/2010 2:06:42 AM
i have not heard of anything like that around here but I do not have children and we do not have a good farmer's market near us so not sure what kind of programs they may have in the area. - 8/24/2010 4:12:12 PM
Many poor people are trying to stretch each dollar.
(ramen noodles, etc.) - 8/24/2010 2:06:15 PM
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