Poll: Would You Pay the Same Price for Half the Food at Restaurants?
McDonald’s has begun posting calorie information on restaurant menu boards and highlighting items under 400-calories to help people make healthier choices when eating away from home. Other restaurants are choosing to wait for the FDA to set final guidelines before posting calorie information as mandated by the Affordable Care Act.
With such a large number of high calorie choices available in restaurants, will any of this really make a difference? If you believe the information produced by a leading market research company that tracks consumer foodservice choices, calorie information availability on menu boards will likely not influence order selection on a long-term basis.
There is now a new way for diners to enjoy food in a correct portion size and limit calories while also helping others. But would you be willing to receive a smaller portion while paying the same price?
Halfsies developed an innovative “social initiative offering a choice to restaurant-goers that provides a healthier meal portion, reduces food waste and supports the fight against hunger.” Their mission is admirable as they work to educate consumers on these topics while having half-portion options available hoping customers will choose to make a difference to benefit themselves and others.
While the mission and vision are noble, there is a bigger question. Will consumers in these tough economic times be willing to “go halfsies” and receive a healthier portion size at full price if the other portion of the meal cost is used to fight hunger locally and globally.
What do you think about this innovative idea to help waistlines and the fight against hunger?
With such a large number of high calorie choices available in restaurants, will any of this really make a difference? If you believe the information produced by a leading market research company that tracks consumer foodservice choices, calorie information availability on menu boards will likely not influence order selection on a long-term basis.
There is now a new way for diners to enjoy food in a correct portion size and limit calories while also helping others. But would you be willing to receive a smaller portion while paying the same price?
Halfsies developed an innovative “social initiative offering a choice to restaurant-goers that provides a healthier meal portion, reduces food waste and supports the fight against hunger.” Their mission is admirable as they work to educate consumers on these topics while having half-portion options available hoping customers will choose to make a difference to benefit themselves and others.
While the mission and vision are noble, there is a bigger question. Will consumers in these tough economic times be willing to “go halfsies” and receive a healthier portion size at full price if the other portion of the meal cost is used to fight hunger locally and globally.
What do you think about this innovative idea to help waistlines and the fight against hunger?
Would you pay the same price for half the food at restaurants?
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Comments
We are becoming much more aware of the calorie and nutrition content of our foods and are thankful that soon this information will be easily available at many restaurants. It has certainly made us aware of the huge number of calories we are eating at fast food places and restaurants, along with the enormous amount of sodium! One hamburger has more than a normal day's allowance of calories at many places. Now my husband and I go "halfsies" on the entree or divide the portion in half and take the rest home for another meal. Sometimes we have to add a salad to our meal so we have enough vegetables, but it is still at a lower cost both in money and calories. Just have the dressing on the side and only dip the fork into it--still gets the flavor without the extra fats and calories. - 10/18/2012 12:02:36 PM
- 10/16/2012 8:19:11 PM
Note that I could find no information on how much of Halfsies proceeds to go administration versus helping people on their website. However, I found a Huffington Post article from earlier this year that states "The proceeds will be donated to both local (60 percent) and international non-profits (30 percent) to tackle hunger, notes Wired, with Halfsies taking 10 percent of the donations to cover operating costs." If the article is correct then the administrative costs are comparable to other organizations like the United Way, which is pretty good.
The only other question I would ask is if Halfsies actually gets half of your meal price from the restaurant, or does the restaurant take some of the donated half to cover their costs for stuff like dishwashing, building maintenance and rent, etc that don't change when you order a half vs full portion of food? If Halfsies doesn't really get half of your meal price then there is a hidden administration cost, which would make admin costs greater than the 10% quoted above. - 10/16/2012 3:11:56 PM
Anyway, I appreciate what they're trying to do at "Halfies", but I would not make that choice.
First of all, when I go out to eat, I look up the menu in advance and plan my order so that I know it falls within my calorie / nutrition goals for the day. I opt not to go to fast food restaurants, other than places like Subway, the majority of the time. I was traveling for business a week ago and I looked up the options in the airport so I knew what I could have for dinner (I had a long layover).
If I choose to order a big entree, I will take half home and I do eat the leftovers. I'm trying not to do that as often these days, though. Because more on the plate does make it hard to stop!
I prefer to support organizations dedicated to fighting hunger through donations of food or money. - 10/16/2012 12:54:05 PM
If restaurants had options that were healthy all around (i.e. not high in sodium, carbs, fat, actually utilized more fresh food), I would pay the same amount for less food, knowing that it is much more healthy. - 10/16/2012 11:14:28 AM
Kidding aside, I would go halfsies, if only because my economic situation is such that I could afford it at the moment and I normally throw away leftovers anyway (I tend to not want to eat the same thing twice in a row and my freezer is full of one-portion home-cooked meals). Most of my meals out I don't have to pay for myself at all as they're meetings of one kind or another, so I can't even really ask for a container (the office has just a tiny "beverages only" fridge, plus it's very unusual to ask to take leftovers home in Europe). If my privileged situation could benefit others, I'd love to help in another way. - 10/16/2012 10:55:59 AM
But then, I don't eat at most restaurants: the industry as a whole has lost my confidence completely in the last 30 years. The few places that have been open about their ingredients and practices don't inspire me to change that, either.
I definitely am willing to pay more for a quality meal made responsibly with high-quality ingredients, but that's not the question here. - 10/16/2012 9:58:54 AM
Otherwise, who are they trying to kid?
On second thought, the restaurant should go green and recycle their children's menu - don't hold the spices or liqueurs or wines in the recipes for adults, tho' - for us grown-ups ... - 10/16/2012 9:50:51 AM
Honestly, I think it's crazy to pay full price for a massive portion. I don't want to pay to destroy my health...that seems silly to me. - 10/16/2012 9:30:06 AM
My food choices do change when a calorie count is offered on the menu. My husband and I were recently back in my home of Southern California, where it is normal, as opposed to Northern England, our home, where it is seem as an alien concept. It keeps me accountable, I love it, can't wait for every restaurant, every where must do it! - 10/16/2012 7:54:28 AM
I'd rather just use the money to eat at a higher-end restaurant that serves healthier portions and make donations to my own local food bank. - 10/16/2012 6:28:16 AM
I'd like them to post the nutritional value, however I know I can pretty much figure it out before I get there by looking at the menu on line and just going to a restaurant prepared.... - 10/16/2012 5:41:26 AM
I often request that restaurants box half of my portion before they bring it. My husband is always embarrassed by this for some reason. But I love leftovers. Why would I pay twice? And why can't restaurants serve real sized portions. - 10/15/2012 9:32:45 PM
- 10/15/2012 8:12:11 PM
Having a clean 'food container' in your car helps with take home waste- just keep one in your car and you are ready for whatever comes up. - 10/15/2012 3:51:02 PM
I actually was realizing the other day that part of the restaurant portion size IS the issue of consumers wanting what they've paid for. When the price is high, either the quality has to be very high (a hard standard to meet for chains) or the quantity has to be high (much easier, especially using cheap fillers).
I do understand why restaurants wouldn't want to offer half-size meals for half the price. That doesn't tend to cover overhead and reduces the tips the wait-staff can hope for. But I'd rather take the second half home on those rare occasions I choose to eat out and give in other ways. - 10/15/2012 2:08:04 PM
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