It Pays to be a Label Reader
I often get teased by friends and family when they offer my children new foods. My kids always look to me first to see if its okay, and many times I like to read the label before telling them they can dig in. Whether it’s a treat, a snack or something else, I just like to know what my kids are eating. I’m not crazy about it and they try new foods frequently, but I do work hard to make sure they have a healthy, balanced diet most of the time.
Recently we were visiting some family and they had Nutella on the breakfast table. My daughter loves to try new things, so she wanted to spread it all over her toast. “It’s just like peanut butter! I saw commercials for this stuff and it’s very healthy!” was one response when I said I wanted to look at the jar before she ate it. My first thought was “Geez, this stuff has as much sugar as a candy bar”, and she didn’t need tons of it to start her day. I didn’t argue with the person who suggested she eat it, but rather just said that she could try a bite and eat peanut butter on her toast instead.
I never take someone else’s (or an ad’s) word for it when they say something is “natural” or “healthy”. I like to do my own detective work, and in this instance I was glad that I did. When I read that Ferrero (the company that makes Nutella) was sued for deceptive advertising and recently decided to settle, I was not completely surprised.
Last year, a California mom sued Ferrero for being misled by product claims that portrayed Nutella as healthy and part of a balanced diet. Her lawsuit was recently awarded class-action status by the courts, a move that is not without controversy. The Nutella label clearly states how much sugar and fat is in the product (21 grams of sugar and half of the calories from fat, per serving), and the ingredients list sugar and palm oil first. Ferrero has chosen to settle for $3 million, and will also change nutrition labels and ads as part of the agreement.
So is it the consumer’s responsibility to read the label, or the company’s responsibility to be truthful in advertising? Or maybe a little of both? In this case, the court sided with the consumer.
I think it’s important for each of us to educate ourselves about the products we’re putting in our shopping carts. Don’t rely on other people to tell you whether or not something is good for you- do the homework yourself. Not sure where to start? Check out How to Read a Nutrition Facts Label and take this quiz to find out whether or not you can interpret food labels.
What do you think? Do you agree with the court’s decision?
Recently we were visiting some family and they had Nutella on the breakfast table. My daughter loves to try new things, so she wanted to spread it all over her toast. “It’s just like peanut butter! I saw commercials for this stuff and it’s very healthy!” was one response when I said I wanted to look at the jar before she ate it. My first thought was “Geez, this stuff has as much sugar as a candy bar”, and she didn’t need tons of it to start her day. I didn’t argue with the person who suggested she eat it, but rather just said that she could try a bite and eat peanut butter on her toast instead.
I never take someone else’s (or an ad’s) word for it when they say something is “natural” or “healthy”. I like to do my own detective work, and in this instance I was glad that I did. When I read that Ferrero (the company that makes Nutella) was sued for deceptive advertising and recently decided to settle, I was not completely surprised.
Last year, a California mom sued Ferrero for being misled by product claims that portrayed Nutella as healthy and part of a balanced diet. Her lawsuit was recently awarded class-action status by the courts, a move that is not without controversy. The Nutella label clearly states how much sugar and fat is in the product (21 grams of sugar and half of the calories from fat, per serving), and the ingredients list sugar and palm oil first. Ferrero has chosen to settle for $3 million, and will also change nutrition labels and ads as part of the agreement.
So is it the consumer’s responsibility to read the label, or the company’s responsibility to be truthful in advertising? Or maybe a little of both? In this case, the court sided with the consumer.
I think it’s important for each of us to educate ourselves about the products we’re putting in our shopping carts. Don’t rely on other people to tell you whether or not something is good for you- do the homework yourself. Not sure where to start? Check out How to Read a Nutrition Facts Label and take this quiz to find out whether or not you can interpret food labels.
What do you think? Do you agree with the court’s decision?
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Comments
- 9/22/2012 8:14:00 PM
Peanut butter is not that great either, I still have it now and then but it's an indulgence. - 6/12/2012 11:07:05 PM
It's about time we get ourselves informed and start to live by what we know is right. - 6/12/2012 1:47:39 PM
A new fridge labeled CFC Free (Duh! CFC have been outlawed for 20 years.)
Non-toxic crayons. (I should hope so!)
Organic sea salt. (What? Really?)
The bag of edamame tells me it "May contain soy." (Um. Yeah it may. If it doesn't I want my money back, you can be sure of that.)
Yogurt is now Gluten free. ANd honey. And Watermelon. (Imagine that. What'll they think of next! Gluten free watermelon. I'll bet it's CFC-Free and non toxic too.) - 6/10/2012 10:20:02 PM
"BEAVER ANAL GLAND"
Castoreum is a bitter, orange-brown, odoriferous, oily secretion, found in two sacs between the anus and the external genitals of beavers. The discharge of the castor sac is combined with the beaver’s urine, and used during scent marking of territory. Both male and female beavers possess a pair of castor sacs and a pair of anal glands located in two cavities under the skin between the pelvis and the base of the tail. - 6/9/2012 4:43:10 AM
I'm just afraid this lawsuit has set a precedent. Now anything that has been advertised as potentially healthy but actually isn't is at risk. "Whole grain" sugary cereal anybody? And when companies are sued, the companies fork over their money to the lawyers, and consumers are stuck with higher prices. And for those of you who think companies should be held accountable, they already are in two ways. They are required to place the FACTS about their products on the nutrition label. And consumers have the CHOICE to purchase them. If enough consumers refuse to buy products, companies will stop making them.
Oh and here's my recipe for Nutella "alternative" - take a spoonful of peanut butter (I use natural) and melt it with a tablespoon or so of chocolate chips. Again not health food but better than the jarred stuff. - 6/7/2012 10:51:16 PM
Congratulations to Disney for changing the foods they offer and advertise!
Kudos to Michelle Obama for advocating for growing your own food and moving at least an hour a day. - 6/7/2012 6:52:12 AM
I started reading labels when I was looking for 100% juice and had such a hard time finding some. I greatly decreased my consumption of juice after that. I was going off sugar at the time and found that many of my favorite juices contained HFCS. Most recently, in my attempt to lose weight while tracking the foods I eat, I started reading them again. This time I'm learning about portion size. I no longer derail my whole day with a bag of chips or candy. I can eat a few pieces and stop. I can let the rest stay there until I'm ready for some more. The drive to push and eat and eat and eat till it's gone (usually a day or two) is gone! Yay!
But I agree, no one should believe an ad. - 6/6/2012 1:51:18 PM
That is why if/when I add new things to my grocery cart, I read the label first. I also read the label on the foods that may not be the healthiest for me that I have a craving for to make sure that I don't pick that item up and take it home with me. That's when I usually come to my senses and realize that there's a better way for me to use my calories than that cake or ice cream. - 6/6/2012 10:34:03 AM
Now, while I understand that what Nutella marketing did was deceptive, how is this any different than what Kellogs, Post or any other cereal maker does ? I hope that most people know that Cocoa Puffs (or any other sugary cereal) do not qualify as a health food just because it happens to be vitamin enriched. So, if cereal makers can claim their products are part of a "healthy" breakfast, why can't Nutella ? that really strikes me as somewhat hypocritical. Why prosecute against Nutella when we should also be citing the breakfast cereal companies too.
- 6/6/2012 10:04:40 AM
How they could say something like that, making us believe that something is "healthy" option when clearly it is not.
Sure we need to take responsibility for ourselves but the media brainwashes us and our children into believing the hype. It is truly sad when we have lost trust and What ever happened to "Truth in Advertising"... realistic portion sizes... all the ingredients, etc.
Shame on them, the public does not deserve to be misled for the sake of profits.
- 6/6/2012 9:49:35 AM
Regarding the suing of Ferrero: only in the USA! I'm from Germany, something like this wouldn't happen over here...
I think it's your own responsibility to check what you eat, if you prepare lots of your meals from scratch, you know whats in there, for the rest: go for wholegrain and organic. Personally I love Nutella, every once in a while a buy it and sometimes it ends up a little think on my bread (wholegrain), but I don't overanalyze it. - 6/6/2012 7:43:25 AM
One good alternative for those who are looking is Justin's Chocolate Hazlenut butter. I still wouldn't label it as health food, but it's more nuts than sugar at least, and not too hard to find (I'll have to keep an eye out for that Oregon brand though, thanks sakenn!). - 6/6/2012 7:29:05 AM
Advertisers know exactly what they are doing, and why, and so they deserve a slap on the hand...or more. - 6/6/2012 6:46:55 AM
Do I think a court should be involved and making this decision? Yes. Because the only way food labeling laws tend to be enforced is through consumer action taken when they are deceptive. Someone has to be willing to challenge the lies for them to be corrected. That's part of how the American system works.
Do ~I~ need the court to tell me the label and advertising claims are hokey? Nope. I already know food labels can brag about "No Sodium" on something that is pure Trans Fats and put a 0 when the number is actually more than 0 but less than 1 or 5. - 6/6/2012 5:00:14 AM
Yes, companies should be truthful in their advertising. But it's still a choice whether or not to believe them or buy their product. I buy Nutella all the time(when it's on sale and I have a coupon) because I love the taste of it. Eaten in moderation I see no reason not to have it in my house. If I have it, then I cut the back on other things that have sugar. - 6/6/2012 1:08:18 AM
I lived in Austria for years, and I was always shocked at the commercials for Nutella - the one I remember was with Boris Becker going on about how nutritious it is. And it also featured shots of him playing tennis. At the time, I wondered to myself how they could say something like that. I mean, it's chocolate people! Use your brains. But for someone with an active lifestyle as Becker's, extra fat and calories may be appropriate. I do think the ads are misleading, but the jar has all the info a consumer needs to make the decision. This is my long-winded way of saying I disagree with the court's decision.
- 6/5/2012 11:30:14 PM
By the way, Nutella has been a breakfast staple in Europe for many years. - 6/5/2012 11:13:29 PM
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