In the News: FDA Rules on Stevia, Diet Coke Plus
In the last few days before the administration changes hands, the FDA has been hard at work making changes.
Here are two of the most interesting rulings:
FDA Says Diet Coke Plus Mislabeled
In 2007, Coke started selling Diet Coke Plus, also called Coca Light Plus, which is the diet cola with added vitamins and minerals.
Eight ounces of the beverage has 15% of your Reference Daily Intake of niacin, B6, B12, and 10% of your zinc and magnesium, according to the company.
The trouble was not the product but the name, ruled the FDA. "Plus" is a regulated word in the food and beverage industry. Whether that "plus" is meant to indicate added sugar, vitamins or even water, it must meet certain FDA requirements to carry that name.
A food labeled "plus" must contain at least 10% more of the Reference Daily Intake or Daily Reference Value compared with the usual amount. The Diet Coke Plus label does not mention the increased amount of vitamins and minerals. However, Diet Coke Plus was cited for breaking another regulation: the "Jelly Bean" rule.
From the warning letter sent to Coke: "Your product Diet Coke Plus is a carbonated beverage. The policy on fortification … states that the FDA does not consider it appropriate to fortify snack foods such as carbonated beverages."
This doesn't mean that there's anything wrong with the actual product. It means that the FDA thinks the product was mislabeled. This month Coke responded: "We take seriously the issues raised by the FDA in its letter. This does not involve any health or safety issues, and we believe the label on Diet Coke Plus complies with FDA's policies and regulations."
It's not clear what will happen with the Diet Coke Plus ruling. The FDA has been known to reverse decisions, or Coke could change the name or labeling. We'll keep you posted.
Stevia Approved for Use in Food, Beverages
Also last month, the FDA approved stevia for use in food and beverages. The zero-calorie sweetener, which is a refined version of a South American plant, had previously been marketed only as a dietary supplement. The FDA concluded " that it has no objection to [stevia] at 95 percent purity or above, having GRAS (generally recognized as safe) status as a general purpose sweetener for food and drink, not just as a supplement."
There's quite a demand for the sweetener: Coke will launch Sprite Green this month and a line of Odwalla juice drinks sweetened with Truvia, the brand name of the stevia that Coke and Cargill have partnered to develop.
Meanwhile, Pepsi will soon unveil three flavors of its SoBe Lifewater sweetened with its proprietary version of stevia, PureVia.
Stay tuned to SparkPeople for more news about the plant-based sweetener, which is said to have a negligible effect on blood sugar. A few of us here did an unofficial taste test of stevia awhile back.
Two of us didn't care for it and thought it had a chalky, fake taste and a strange, too-sweet aftertaste. However, it's important to mention that those two are not fans of any sweeteners. Two other co-workers liked it. They said it was sweet but not too sweet (though you use a much smaller volume of it than you would sugar), and it was perfectly undetectable in coffee. They'd use it in coffee, tea or other beverages.
We'll do a real taste test when we spot stevia-sweetened drinks on store shelves.
Do you drink Diet Coke Plus instead of other diet sodas? Why? Have you tried stevia? What did you think?
Here are two of the most interesting rulings:
FDA Says Diet Coke Plus Mislabeled
In 2007, Coke started selling Diet Coke Plus, also called Coca Light Plus, which is the diet cola with added vitamins and minerals.
Eight ounces of the beverage has 15% of your Reference Daily Intake of niacin, B6, B12, and 10% of your zinc and magnesium, according to the company.
The trouble was not the product but the name, ruled the FDA. "Plus" is a regulated word in the food and beverage industry. Whether that "plus" is meant to indicate added sugar, vitamins or even water, it must meet certain FDA requirements to carry that name.
A food labeled "plus" must contain at least 10% more of the Reference Daily Intake or Daily Reference Value compared with the usual amount. The Diet Coke Plus label does not mention the increased amount of vitamins and minerals. However, Diet Coke Plus was cited for breaking another regulation: the "Jelly Bean" rule.
From the warning letter sent to Coke: "Your product Diet Coke Plus is a carbonated beverage. The policy on fortification … states that the FDA does not consider it appropriate to fortify snack foods such as carbonated beverages."
This doesn't mean that there's anything wrong with the actual product. It means that the FDA thinks the product was mislabeled. This month Coke responded: "We take seriously the issues raised by the FDA in its letter. This does not involve any health or safety issues, and we believe the label on Diet Coke Plus complies with FDA's policies and regulations."
It's not clear what will happen with the Diet Coke Plus ruling. The FDA has been known to reverse decisions, or Coke could change the name or labeling. We'll keep you posted.
Stevia Approved for Use in Food, Beverages
Also last month, the FDA approved stevia for use in food and beverages. The zero-calorie sweetener, which is a refined version of a South American plant, had previously been marketed only as a dietary supplement. The FDA concluded " that it has no objection to [stevia] at 95 percent purity or above, having GRAS (generally recognized as safe) status as a general purpose sweetener for food and drink, not just as a supplement."
There's quite a demand for the sweetener: Coke will launch Sprite Green this month and a line of Odwalla juice drinks sweetened with Truvia, the brand name of the stevia that Coke and Cargill have partnered to develop.
Meanwhile, Pepsi will soon unveil three flavors of its SoBe Lifewater sweetened with its proprietary version of stevia, PureVia.
Stay tuned to SparkPeople for more news about the plant-based sweetener, which is said to have a negligible effect on blood sugar. A few of us here did an unofficial taste test of stevia awhile back.
Two of us didn't care for it and thought it had a chalky, fake taste and a strange, too-sweet aftertaste. However, it's important to mention that those two are not fans of any sweeteners. Two other co-workers liked it. They said it was sweet but not too sweet (though you use a much smaller volume of it than you would sugar), and it was perfectly undetectable in coffee. They'd use it in coffee, tea or other beverages.
We'll do a real taste test when we spot stevia-sweetened drinks on store shelves.
Do you drink Diet Coke Plus instead of other diet sodas? Why? Have you tried stevia? What did you think?
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Comments
Give me water or an herbal tea (or okay, hot chocolate!) and I'll happily quench my thirst that way. - 1/18/2011 10:15:30 PM
I HAVE developed quite a taste for stevia (the truvia brand) in my coffee or chai, along with almond or soy milk. I'm loving the taste, but VERY concerned that it's loaded with chemicals or chemical by products by way of the manufacturing. It seems to good to be true that the 'natural' aspect hasn't been wrecked in the manufacturing ... maybe I'm cynical, but hard to imagine that we're actually buying the natural plant product. I'm holding my breath to see what comes up about this great new product (and hoping I don't have to cut it out, because I'm totally happy with it, taste-wise). - 1/15/2011 1:27:52 PM
I use stevia sparingly. It tastes different than sugar, but you get used to it. I prefer not to have the blood sugar spikes that sugar gives me. I use a bit of stevia if I have a cup of coffee occasionally or in my oatmeal to give it a slight sweet taste. - 11/8/2010 8:36:40 AM
As for stevia... I use it for sweetening certain things. My favourite 'treat' is a bowl of kefir (similar to yogurt, but way better in my opinion), sweetened with 4 drops of stevia and for extra flavour 2 drops of vanilla. Yum!!! - 10/29/2010 7:16:28 AM
I don't drink much soda, but sometimes I do really want a drink with a bit of fizz and sweetness, and I'll be happy to see drinks with stevia available more widely. I'll still keep away from drinking a lot of Coke/Pepsi (and products made by those companies) though. - 12/13/2009 1:21:18 PM
I used to drink diet drinks (3-4) per day and would get headaches soon afterwards. Since I LOVED my diet drinks, they were the last thing on my "list" to test for my mild-severe headaches. However, since giving them up altogether and drinking water, I can't tell you how much better my body feels. If I "have to have" a soft-drink, which is now rare, I limit myself to 4 oz. of the real stuff - and no headaches!!! - 10/30/2009 7:55:21 AM
As for the labeling: I can honestly say it caused me to do a double take. I don't see the point of putting extra vitamins and minerals in a carbonated beverage like Coke. It's misleading as it could cause the average consumer to assume that it's therefore healthy and safe to drink more of it. - 10/29/2009 5:20:35 PM
I can't eat/drink ANYTHING that is sweetened with Aspartame, as it makes me physically sick.
I spent an entire day sick to my stomach from having two teaspoons of Sugar Free Jello Pudding that was sweetened with Aspartame. - 8/28/2009 2:05:33 AM
I use it in my coffee primarily - it makes a lovely mocha!! - 8/28/2009 12:52:01 AM
I will try a commercial drink made with it, though, when I run across one. - 8/12/2009 10:13:04 AM
Second, what is with the "Plus" label? I thought it was just a new name for the new soda. I didn't know the FDA "regulated" that word. Isn't it silly that the FDA has to regulate words??? Ah well. I'm not going to drink it either way since I don't drink soda except on occasion at restaurants. - 8/11/2009 2:59:12 PM
- 6/13/2009 9:55:23 AM
I think I read somewhere that Splenda Co. closed their plant in the US and took it overseas. - 1/13/2009 1:39:33 AM
It does worry me though that the beverage companies are coming up with their own versions of stevia. I'd rather see they are just using it as it is. What have they done to it to make their own trademarked version?
I already buy a mint tea sweetened with stevia and was quite surprised to find there were products available with it. I don't generally drink soft drinks because I don't want to ingest sugar or artificial sweeteners. So I'd be willing to try the stevia versions when they are available in my area.
- 1/12/2009 7:30:42 AM
I've tried stevia in the past and wasn't that crazy about it, though I like the concept. I did try Truvia, however, when I got samples of it in the mail. *LOVE* It is a combination of the sweet chemical in stevia and erythritol, a sugar alcohol (also known as a polyol). I had tried the latter under the Sun Crystals brand and could barely taste it, but it has a granular texture exactly like table sugar. Put the two together and it has a nice, clean taste.
I don't drink Diet Coke Plus, really don't even like Diet Coke all that much and the only two reasons I drink soda at all are that I find I get migraines more often if I am not intaking caffeine on a regular basis (even after I've gotten through withdrawal), and something about fizzy water is just appealing to me. I'd probably drink seltzer water instead if I didn't find it so nasty-tasting. - 1/12/2009 4:24:52 AM
I don't think like the idea of it in sodas, etc. I think the stevia will work in the body like other sweeteners in diet drinks (fooling your body by the sweet and triggering the desire for more). I think people should be discouraged from any soda (diet or otherwise) and steered toward plain water or other healthy choices - 1/11/2009 7:15:02 AM
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