Update: PETA Pulls Controversial Billboard!
We have a saying in the south, "you catch more flies with honey than you do with vinegar." If you haven't heard, there is a beef taking place in Jacksonville, Florida with PETA and their current billboard campaign promoting vegetarianism. The billboard features an illustration of an overweight woman in a bikini with the phrase "Save The Whales, Lose The Blubber: Go Vegetarian." If this is PETA's attempt at getting people to move away from an animal-based diet, I think they may want to re-think their strategy.
When I first heard this story on the news Tuesday morning, I was shocked and appalled to see the actual billboard. I do not understand why PETA would go to such measures to demean women, no matter what their size. I find this stepped way over the line of integrity and humanity.
Being overweight or obese is difficult enough, but to be the target of such malicious intent is even more frustrating and very sad to me. Why is it that there are those in our society who feel it is OK to humiliate those who don't quite fit the norm, whatever the norm is?
No one had a clue as to why I was overweight. No one knew the measures I took to lose the weight. No one knew the pain I felt when I could not walk far or when I became so out breath just walking up a flight of stairs. Being overweight is hard enough, but to have others judge me without knowing my circumstances was even harder.
As you can tell, this story opened up a lot of old wounds. Why? Because I have been in those shoes. I remember the days when I spent hours just trying to build enough courage to talk to people without thinking they weren't judging me on my size but on what I had to say. Or judging me by what I was eating when I would go to lunch with my girlfriends. Or thinking I did not have anything to offer because I did not fit in their so-called world.
There is not a one-size-fits-all approach to tackling this very complex issue. To say we should just eat less and move more is such a simple answer for so many people who have never had to struggle with a weight issue. But trust me, it goes well beyond that. It's about learning to accept what your body can do at this very moment and then striving to live a healthy lifestyle. A lifestyle that I am committed to living the rest of my life because this is something I desire, not because society deems me to be the norm.
Are you offended by ads that unfairly depict overweight or obese individuals? What about the campaign slogan--does that infuriate you more? Do you believe our society still accepts demeaning overweight individuals? Do you think it will ever change?
Update:
Your voices have been heard. PETA has pulled the controversial billboard and has replaced it with a new one. See link New Ad.
When I first heard this story on the news Tuesday morning, I was shocked and appalled to see the actual billboard. I do not understand why PETA would go to such measures to demean women, no matter what their size. I find this stepped way over the line of integrity and humanity.
Being overweight or obese is difficult enough, but to be the target of such malicious intent is even more frustrating and very sad to me. Why is it that there are those in our society who feel it is OK to humiliate those who don't quite fit the norm, whatever the norm is?
No one had a clue as to why I was overweight. No one knew the measures I took to lose the weight. No one knew the pain I felt when I could not walk far or when I became so out breath just walking up a flight of stairs. Being overweight is hard enough, but to have others judge me without knowing my circumstances was even harder.
As you can tell, this story opened up a lot of old wounds. Why? Because I have been in those shoes. I remember the days when I spent hours just trying to build enough courage to talk to people without thinking they weren't judging me on my size but on what I had to say. Or judging me by what I was eating when I would go to lunch with my girlfriends. Or thinking I did not have anything to offer because I did not fit in their so-called world.
There is not a one-size-fits-all approach to tackling this very complex issue. To say we should just eat less and move more is such a simple answer for so many people who have never had to struggle with a weight issue. But trust me, it goes well beyond that. It's about learning to accept what your body can do at this very moment and then striving to live a healthy lifestyle. A lifestyle that I am committed to living the rest of my life because this is something I desire, not because society deems me to be the norm.
Are you offended by ads that unfairly depict overweight or obese individuals? What about the campaign slogan--does that infuriate you more? Do you believe our society still accepts demeaning overweight individuals? Do you think it will ever change?
Update:
Your voices have been heard. PETA has pulled the controversial billboard and has replaced it with a new one. See link New Ad.
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Comments
- 4/22/2011 7:06:23 PM
Nancy, it is because PETA does not value human life. In their eyes, animals are innocent and non-vegan humans are evil and deserve to suffer for the crimes they have committed against the innocent. I am not kidding. Remember PETA, people are animals too, and deserve to be treated with respect!
I am glad they took down the billboard.
- 7/3/2010 12:15:43 AM
Not only does it push their fight into the realm of pure body image (rather than health, eco-friendliness, what-have-you), but women (and men) don't need those extra constant reminders of weight.
It is also grossly misleading because it's entirely possible for a vegetarian to be overweight or obese. I personally know of a few who are.
We are in a society in which organizations promote unhealthy attitudes, incorrect information, and misleading headlines.
Then again, PETA isn't really known for their class. - 5/13/2010 10:46:50 AM
But I'm really not surprised. I lost respect for PETA years ago when they undertook the campaign to throw blood on people's fur. No matter what you feel about people wearing fur, it is illegal to destroy a person's property. There are many legitimate avenues to promote your organization and prove a point. In fact, I think PETA has done more to damage their reputation than to promote the legitimate cause of protecting animal rights. - 5/12/2010 11:38:29 PM
I have known many underweight meat eaters and overweight vegetarians so to say that obesity is an issue of how much meat one eats is ludicrous. I realize that PETA's goal is to stop carnivorous practices and they are not truly concerned with how overweight someone is but, I think the real message they managed to send is that they feel that propaganda against the obese is a justifiable, and acceptable behavior. I feel too many think that obesity is the last acceptable prejudice and that makes it really difficult to combat. - 12/12/2009 3:31:30 PM
Im vegetarian and even so, im 190lbs. 5'2 and 20yrs old. Ive been vegeterian for a lil over 4 yrs. Its difficult to comment on their ad because i really care about animals. Thats my main reason why I dont eat meat. And I'm atteding college to be a Vet. I understand where they are coming from but not eating meat doesnt mean you'll be skinny. Its discrimination to all of us "bigger" people. I dont know why it's so hard for people to stop discriminating and disrespecting not "skinny" people. :( - 12/10/2009 4:45:57 AM
2nd- Um, it seems that some of you are glossing over something important about PETA. They actually adopt and put down more animals than they save. Just saying.
http://www.petakillsanimals.com /
- 10/14/2009 10:38:15 AM
- 10/13/2009 1:34:35 PM
Additionally... I'd like to point something out. Correlation does not equal causation. For some people, yes, switching to a vegetarian diet will help them lose weight. But let's be honest; it's not really about taking the meat out of your diet. It's about the decision to eat better. When people switch to vegetarian, they are more likely to pay attention to what they put in their mouths. I think that the people who are vegetarian are more likely to be health conscious than those who are not vegetarian. Being vegetarian does not make you skinny. :) - 10/13/2009 12:26:19 PM
And you know... the fact that PETA is okay with horrible treatment of human beings doesn't exactly make me want to help their cause. They are constantly objectifying women and it makes me very angry. - 10/13/2009 8:48:28 AM
No matter what anyone says, in the end, we are still animals, driven by animal and primal instincts (we call this the Id) and we try daily to deny and control what has taken us so far throughout human history.
As far as I'm concerned, it's yet another pathetic PETA-file attempt at scaring people into believing their propaganda. They seek to prey on people’s ignorance by spreading their misinformation and using any and all tactics to do so, regardless of whom it will hurt. In the end, it doesn’t matter whether you embrace being an omnivore (which ALL humans are), a vegetarian or a vegan, ANYONE can be obese if their eating and exercise habits are lacking. - 10/11/2009 7:31:08 AM
Vegetarians are, *on average*, thinner and healthier.
PETA's goal is to get people to stop eating dead animals (which I think is a very worthy goal for environmental, ethical, and health reasons). So, they're appealing to women's desire to be thin and look good.
Plenty of other ad campaigns do this too, but they do it more covertly.
Personally, I'd rather have an ad lay it all on the table and be "anti-fat", than to stare at a popular magazine with hundreds of hidden messages about what I should look like or what I should weigh.
Obesity is a huge problem in our country (pardon the pun). Where does it leave us if we can't have a sense of humor about it? - 10/10/2009 10:23:10 AM
I was vegetatian for years until I realized it was hurting my weight loss efforts...not everyone loses weight when they stop eating meat...and there are lots of foods that are bad for you and still vegetarian. I work with a guy who is also vegetarian and he has always been overweight. I think vegetarianism can be healthy and would love to go back to it...but a billboard making fun of overweight people would not be the way to convince me! Shame on them!
- 8/28/2009 3:55:10 PM
Also, I'd like to say something about the discussion on being offended that's going on. Personally, I'm not offended or even bothered... as Fotomaker put it, it's better to just ignore it. My problem with PETA is they are just annoying! And they break laws with little to no consequence and think it's ok if it's for their "cause". As far as being offended, it's too hard to feel that way when the advertisement makes you laugh at their immaturity and ignorance. - 8/28/2009 12:15:55 PM
I am offended by lots of things but I feel like I need to follow my own advice that I give my children. That is if you let them see it bothers you they will keep doing it. Just ignore them.
What about the campaign slogan--does that infuriate you more?
It doesn't infuriate me. I actually find it a bit amusing because again they are like my children. Okay I can't do it my way so I will find a way around it. It's still picking just ignore it.
Do you believe our society still accepts demeaning overweight individuals? Do you think it will ever change?
No I don't think we purposely demean overweight individuals. I think some people are not the majority and are shallow and insecure and need someone else to pick on to make themselves feel better. Yes I think it will change but only if people are educated on the issue. - 8/28/2009 9:15:36 AM
As far as Vegetarianism goes, I tried it out for five years. I was an Ovo-Lacto Veggie. In other words, I still ate eggs and dairy. I ate lots of veggies, tofu, grains. and nuts completely cutting out all meat from my diet. Did it make me healthier? No. I was anemic, undernourished and to top it off I gained weight! So if PETA thinks we will have a better world if everyone went to being vegan, they are wrong. Everyone has different nutritional needs. - 8/27/2009 11:59:59 AM
- 8/27/2009 9:55:01 AM
- 8/26/2009 7:15:22 PM
As for humiliating, I'm not so sure. It's only humiliating if you let it humiliate you. If you ignore it or defy it, it can't beat you. - 8/26/2009 2:52:25 PM
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