Do You Know Where to Shop to Get the Most For Your Money?
In a recent IBM study, about three-fourths of the consumers interviewed revealed they still want quality and nutrition along with value when making food purchases during these more difficult financial times. The Braun research group conducted 4,000 telephone interviews with people across the United States from all income levels. Of those 4,000 people interviewed, almost half are now shopping at multiple stores to find the best deals. A third of the respondents indicated they have changed supermarkets to save money as well. Many expressed willingness to reduce spending on prepared foods, individual serving beverages, and clothing but not on meats or poultry. When the recession ends, about 60% expect to continue shopping for the best deal.
Where are they finding the best deals?
Over the summer, the McMillan/Doolittle consulting company conducted a grocery pricing survey in Chicago. The intent was to see if advertised price reductions allowed certain supermarkets to become more competitive. They also evaluated if popular supercenters and discount chains were as price beneficial as many believe and if store brands were the way to go to save money. Surveyors visited Safeway-owned Dominick's, SuperValue-owned Jewel, Target and Wal-Mart in Naperville, Ill outside of Chicago to do their study. Here is a summary of what they found.
If you prefer everyday brand names and specialty items, Target is the place to visit especially if it is the same distance away as Wal-Mart. On average, you will find them slightly lower than Wal-Mart but equally as price competitive. Both were found to be significantly less than supermarkets, which were 20-25% more than either of the discount stores.
If you prefer private or store labels, Wal-Mart is your low price leader. Since store brands can vary in quality, size and ingredients, it is always important to look a little deeper than price alone to be sure it is the best deal for you and your family. When looking for rock bottom prices, Aldi is the place to shop because they beat out Wal-Marts lower priced store brands. If you are interested in natural and organic foods for the best price, Trader Joe's beats out Whole Foods and many of their store brands are competitive with many mainstream grocers as well.
So, while many people believe Wal-Mart is the low price leader, Target is now giving them a run for their money. At the same time, Aldi and Trader Joe's are other cost leaders that might be worth checking out as you strive to get the most savings to feed your family well on a budget during these tougher financial times.
Did you find any of these results surprising? Do you shop at multiple stores to make the most of your shopping budget? Where have you found the best savings?
Where are they finding the best deals?
Over the summer, the McMillan/Doolittle consulting company conducted a grocery pricing survey in Chicago. The intent was to see if advertised price reductions allowed certain supermarkets to become more competitive. They also evaluated if popular supercenters and discount chains were as price beneficial as many believe and if store brands were the way to go to save money. Surveyors visited Safeway-owned Dominick's, SuperValue-owned Jewel, Target and Wal-Mart in Naperville, Ill outside of Chicago to do their study. Here is a summary of what they found.
If you prefer everyday brand names and specialty items, Target is the place to visit especially if it is the same distance away as Wal-Mart. On average, you will find them slightly lower than Wal-Mart but equally as price competitive. Both were found to be significantly less than supermarkets, which were 20-25% more than either of the discount stores.
If you prefer private or store labels, Wal-Mart is your low price leader. Since store brands can vary in quality, size and ingredients, it is always important to look a little deeper than price alone to be sure it is the best deal for you and your family. When looking for rock bottom prices, Aldi is the place to shop because they beat out Wal-Marts lower priced store brands. If you are interested in natural and organic foods for the best price, Trader Joe's beats out Whole Foods and many of their store brands are competitive with many mainstream grocers as well.
So, while many people believe Wal-Mart is the low price leader, Target is now giving them a run for their money. At the same time, Aldi and Trader Joe's are other cost leaders that might be worth checking out as you strive to get the most savings to feed your family well on a budget during these tougher financial times.
Did you find any of these results surprising? Do you shop at multiple stores to make the most of your shopping budget? Where have you found the best savings?
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Comments
I'd like to share some of these lessons learned:
1. Purchase a WHOLE Chicken and cut it up yourself; what you don't use (depending on your family size) freeze for a another meal.
2. Purchase a 7-Bone Roast. Have the butcher grind part of it for LEAN ground beef; another portion for stew meat and another portion for STEAK.
If you have an outlet store PURCHASE day old bread. Freeze it and use it whenever you want.
Nowadays, I find that since the grocery stores NO LONGER double the coupons, I can purchase items on sale at Target for a lower price.
One final suggestion, purchase DAY OLD or what is considered damaged fruits and vegetables -- use what you can by removing certain parts and you'll find it to be just as nourishing as the more costly fresh fruits and vegetables. - 4/2/2012 12:45:55 PM
Boycott to walmart due to the scourging of the area . Most people are not aware that walmart has mostly imoported things, each community pays for walmart to go in: your tax dollars pay for their tax break, implementation of utilities, road inlets,etc... they brag about how much they donate to the community:a few thousand dollars every once in awhile,, they make that in a second!!
there is a wonderful documentary on pbs that tells how they affect each community they invade.. that is why the owners are the wealthiest people in the U.S!!! Our community learned the hard way, but when they tried to put in a SECOND store, everyone worked to keep it out to save teh thousands of acres of farmers land that they wanted to buy and strip to their store needs, again telling our city that we would pay for their utilities, taxes, roadwork,etc..
Warehouse clubs are not worth it to me:Krogers doubles up to dollar coupons, has lots of BOGO's, sells local produce and baked goods..
used to belong to Pace/Sams, but they upped their membership dues and their prices were usually more than local stores,after coupons..
We use only local, family owned meat markets and bakeries to keep the footprint small and $$ in our families pockets, not to mention jobs! - 7/18/2010 4:22:45 PM
I heard the joke about Whole Foods is the name of the store is really "WHOLE-PAYCHECK' so I haven't gone near one.
I found out some years ago that small Ethnic Grocery Stores (Asian, Indian) have MUCH cheaper prices on produce and other food items and I do shop at them.
The "Great Value" brand at Walmart is ALL 'name brand" food items and much cheaper. I know this because when there was a "recall" they have announced "Peanut butter in the "NAME BRAND" and the walmart brand "GREAT VALUE" have been recalled." This I have noticed happen several times over the past few years, so it is the same food. - 10/19/2009 12:32:29 AM
I don't usually shop at Wal-Mart for a variety of reasons but not necessarily because of any ethical concerns. Frankly, I doubt any corporation-owned store has any better ethics. In any event, none of the discount stores that offer a full grocery are close enough to justify the expense of traveling there. - 10/12/2009 1:58:50 PM
Target is a little steep for my budget unless something is on a clearence priced.
Of course I live in East Tx in a small town that has a super wal-mart Target is a 25 mile drive. - 10/12/2009 3:35:08 AM
What little meat I buy is natural and delivered to my home by a local business, Front Range Natural Meats. It is pricey, but the quality is excellent and I feel very good about feeding it to my family.
I do have the Schwans truck come to my home. Their quality is also excellent. My husband loves their ice cream.
I have found that my menu planning, my list, use of coupons and staying out of the store keeps my budget the happiest. I think that if you use those tools, you can create savings at any store you shop at including the Farmers Market! - 10/11/2009 4:25:09 PM
If I want something like pop/soda, a chocolate bar, ice cream cone etc., I have to walk somewhere to get it. In my case, with 4 chronic back issues, it makes an easy decision...I'm in pain and it's not worth it. If I want sweets I eat yogurt or fresh fruit, and if I want salty foods I eat baby carrots or salad with a little dressing. I do buy Thinsations and the 100 calorie treats 1/month but that is about it. I drink water. If I run out of money for groceries (I only get $30/week) I use some of my spending money to get me through. But I am on the tightest budget of the lady who does some people's trustee type work and I'm the only one that ever has money left over. Dollar stores are great too. A lot of places if you only look and only buy what you need not what you crave. - 10/10/2009 12:26:22 AM
My son, who lives in Berkeley and teaches Chemistry at Alameda College, loves the Berkeley Bowl and the Saturday farmers' market near his apartment. Lucky guy! - 10/9/2009 6:25:04 PM
Our Target has some groceries but isn't a super-store like our Wal-mart. - 10/9/2009 6:17:51 PM
I usually do my shopping at Wal-mart and Winn-Dixie for the meat and produce. - 10/9/2009 4:12:48 PM
I don't like shopping at Wal-Mart because of the line ups there. It is rediculous!
So I shop at my hometown and look for sales. It is really expensive to shop here though. My friends from the city came shopping for groceries one day with me and she was shocked at the prices.
With a family of six you are always looking for a deal.
- 10/9/2009 4:06:15 PM
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